Sandu Frunză is a professor at the Department of Communication, Public Relations and Advertising, Babes-Bolyai University, Cluj-Napoca, Romania. He teaches courses on ethical counseling, communication philosophy, communication ethics, personal development and personal branding, religious imagery in advertising, and deontology and social responsibility. He is a practitioner of philosophical (existential) counseling and ethical communication counseling.
Sandu Frunză is the author of several books, among which are: O antropologie mistică (A Mystical Anthropology) (1996), Iubirea și Transcendența (Love and Transcendence) (1999), Experiența religioasă în gîndirea lui Dumitru Stăniloae. O etică relațională (Religious Experience in Dumitru Stăniloae’s Thought. A Relational Ethic) (2001), Fundamentalismul religios și noul conflict al ideologiilor (Religious Fundamentalism and the New Conflict of Ideologies) (2003), Filosofie și Iudaism (Philosophy and Judaism) (2006), Ethical Communication and Social Responsibility (2013), Ethical Reconstruction of Public Space through Rethinking of the Relationship among Philosophy, Religion and Ideology (2013), Advertising Constructs Reality. Religion and Advertising in the Consumer Society (2014), Comunicare simbolică și seducție (Symbolic Communication and Seduction) (2014), Ești o ființă autentică. Despre tine, filosofie, comunicare, dezvoltare personală și leadership, (You Are an Authentic Being. About Yourself, Philosophy, Communication, Personal Development and Leadership) (2018).